Mediaphyter – A Communications Cocktail

Wow, have we really done five episodes already? Time flies when you’re having fun and getting to learn the ropes of podcasting. Thankfully my co-host Aaron Strout is a veteran and an awesome partner in crime and I’m thrilled with what we’ve accomplished so far — and excited about what’s coming in the future. OK enough tooting our own horn. Let’s get into what we talked about on Thursday, July 2.

Since we were heading into a long holiday weekend, Aaron and I decided that we would just make this show fun, and take things a little bit different. So we did. We combined our special guest with our case study of the week. I know, there’s no stopping the insanity!

1. Guest / Case Study: Kyle Flaherty, director of marketing for Breaking Point Systems, came on to talk about the success that this testing systems company that creates tools for network equipment manufacturers is leveraging social media. In other words, Flaherty and the Breaking Point marketing team (including powerhouse Pam O’Neal) are continuing to defy the notion that social media is harder to successfully implement in a B2B environment. He shared some real challenges and lessons learned, as well as some metrics that show how Breaking Point truly is benefiting from its progressive marketing strategy overall.
2. Point / Counterpoint: Facebook fan pages vs. Facebook connect. We explain how each of them work and the pros and cons when it comes to businesses benefitting from Facebook. We also talk about the downsides of certain approaches. Who took which side? Which do we like better? Listen and find out.
3. Social Network: Daily Mile is my new favorite discovery and I’ve been using it now for a few weeks. For those who don’t know I am (slowly, painfully) training for an endurance event later this year, and I saw a friend of mine update his Facebook status with his run time. He did it via Daily Mile and I soon signed up as well. Hear me explain how Daily Mile works, how it helps with endurance training, and how it’s a fun social network all on its own.
4. Exec on Twitter: Each week we talk about someone on Twitter (or any social network, really) that is making an impact. It started out on the executive track,  but we’ve started to loosen the definition and focus on any individual or project that is, to us, making a difference. I was thrilled this week to talk about Technically Women, a new blog collaboration with a host of fantastic ladies — Cathy Brooks, Laura Fitton, Maggie Fox, Rachel Happe, Adele McAlear, Francine McKenna, Anne Kathrine Petteroe, Marilyn Pratt and Susan Scrupski.

Catch the replay here or find us on iTunes by searching for “QuicknDirty Podcast”!

Next Week: We’ll give away a 2-day pass for Blog World Expo! Want to win? Follow @QuicknDirty on Twitter for instructions on how to win. The instructions will come about 24 hours before our next show!

Following Week: We’re really excited to have Tim Westergren, CEO of Pandora, as our special guest for July 16.

Finally, a question for our listeners: We’re thinking of moving the show to 2 p.m. PT / 5 p.m. ET (it’s currently on at 3 p.m. PT / 6 p.m. ET). Please let us know if that works for you either by commenting here or letting us know on Twitter.