Mediaphyter – A Communications Cocktail

The second episode of Quick’n'Dirty Social Media Podcast (#qnd) went off without a… OK, OK, there was a hitch. Or a glitch, rather. Someone whose name rhymes with Baron Rout accidentally set the show up for 15 minutes so we didn’t live stream the entire time.

The good news, however, is that the show recorded in it’s entirety (you can even hear me questioning whether or not we were still recording) and you can download or listen here. Why should you? Here’s what we discussed:

1. Case Study: We had a brief discussion around how technology provider AMD is leveraging social media monitoring and measurement platform Radian6 to listen to its customers. The company created a ‘war room’ earlier this year at CES and tracked conversations around the show on various social networks using Radian6. It was so successful that the platform is being used throughout the company.
2. Special Guest: Brian Halligan, CEO of HubSpot, came on to talk about the recently issued “State of the Twittersphere” report. Halligan discussed the methodology behind the report, the results, Twitter usage stats and Twitter growth.
3. Point / Counterpoint: Last week Squarespace started a Twitter giveaway of 30 iPhones over 30 days. People are supposted to tweet with #squarespace once a day for a chance to win. I contended that it creates mostly noise and doesn’t tie value back to the company or for the users. Aaron feels that name recognition is good marketing and that there is value for the company. Hear us, um, square off about it.
4. Executive on Twitter: Nancy Duarte, CEO of Duarte Designs, has a compelling Twitter presence. She shares valuable information with her readers while also heavily engaging with them, and showing a personal and entertaining side of herself.  Definitely worth a follow.
5. Giveaway: We gave away an iPhone! Or, rather, a $199 gift certificate for an Apple product. In response to the Squarespace giveaway, I offered my Twitter followers a chance to win their own iPhone if they came up with a more creative giveaway idea. Jim Lodico was our winner. We discuss why.

We didn’t get a chance to discuss a new social network this week (Glue was on the roster) so we’ll talk about it next week. Also next week we’ll have Mike Murray of Foreground Security on to discuss true social engineering in social networking / social media. Aaron will also do an almost real-time update and overview of Jeff Pulver’s 140 Characters Conference.

Listen live or download archived podcasts here.