Mediaphyter – A Communications Cocktail

The folks over at Mashable were kind enough to publish a guest blog I wrote about how to build a technology conference with the power of word-of-mouth marketing. An excerpt:

The era of Web 2.0 has created a freedom for entrepreneurs that never before existed – though that freedom is not without its risk. That said, all you need to get your conference idea off the ground is a nest egg investment, a good “hub” location, a strong network that you can tap for sponsors, speakers and attendees, and the power of word-of-mouth marketing (WOMM) – which is exactly what it sounds like. And, while unconferences such as BarCamp, PodCamp and WordCamp are impressive, I’m talking about a bona fide technology conference.

Check it out.